Social Networking and Professional Services: an Oxymoron?

Steve & I were fortunate enough to be interviewed by Suzanne Lowe, President of Expertise Marketing LLC. The product of the interview is an in-depth, 6 part Q&A on her blog. Suzanne brings an interesting perspective to the social networking concentration in that her firm concentrates on the professional services vertical.

If any business group could benefit from social/business networking it is professional services, they live and breathe customer contact. The value they would derive from beginning and nurturing a conversation with their customers in the networking context would be innumerable.

Suzanne's insightful questions resulted in an excellent profile of how professional services firms can use social/business networking, a subject often overlooked by traditional media.