Marketing Executives Network Group (MENG) Crowdsourcing Speech - Part 2

Below is a time-line of major events in crowdsourcing:

Basic categories emerging over time: scientific research, software development, “market as conversation”, reference, business & entertainment. Said another way: creation, prediction, organization

• GenBank 1982 Open access gene sequencing database. Helped some pharma companies to release their sequencing data to the public.
• Linux code released 1991. 1.9 billion dollars (year 2000 U.S. dollars) to develop by conventional means. IDC, 25% of servers and 2.8% of desktop computers ran Linux as of 2004. http://www.linux.org/. 1999 IBM joins Linux community as do Dell, IBM, HP and the Oracle Corporation
• Classmates 1995. first large scale social networking site
• PHP Web scripting language 1995
• MYSQL Database Management 1995 10 million installs
• Apache server software 1995 runs 58% of web 1998 IBM announces support of Apache (joins community)
• LAMP ･Linux, referring to the operating system: Apache, the Web server: MySQL, the database management system (or database server):･PHP, the programming language. http://www.lampware.org
• Redhat 1995 Redhat makes money by selling subscriptions to the support, training, and integration services that help customers in using the open source software
• Mozila foundation 1998 http://www.Mozila.com #2 web browser Firefox
• Google 1998
• Lego Mindstorms, 1998 allows customers to share "hacks" with each other.
• Who Wants to be a Millionaire 1998 Contestants the option of asking an expert 65% accurate or letting the “crowd” decide 91% accurate
• “Cluetrain Manifesto” 1999 First available on the internet then published. “Markets are conversations”
• “Unleashing the Killer App” 1999 Top five business books by WSJ available for free on the internet “Cannibalize Value Chains”
• Gerson Lehrman Group 1999 150,000 members pooling talent in “councils” Also: Society of Industry Leaders, Nitron Advisors, Primary Global
• Epinions 1999 consumer reviews, now owned by Ebay
• SETI @ HOME 1999 NASA experiment in distributed computing 5.2 million members Guinness World Records as the largest computation in history
• Second life 1999 Linden Labs 6,936,647 residents in 3-d user-created world. Created a virtual / real economy on the web. Companies, universities are buying “real-estate”
• Istockphoto 2000, 23,000 photographers selling pictures from $1 to $40, acquired by Getty Images 2006 for $50 million USD
• Tripadvisor 2000 User reviews of 200,000 hotels & 30,000 destinations
• Innocentive 2001, 70,000 solvers work on scientific problems (must propose solution first) http://www.innocentive.com/
• Linkedin 2002
• American Idol 2002 Originally conceived by Simon Cowell as a means of accurately predicting what artists would have mass appeal
• del.icio.us (pronounced as "delicious ) 2003 A social bookmaking web service for storing, sharing, and discovering web bookmarks
• Myspace 2003, purchased by News Corp 2006 top 5 mist visited web site by Alexa
• Flicker 2004 photo sharing
• Zopa 2004 is a bank that uses "Tanda" concepts to allow customers to lend money in a P 2P environment see also Prosper 2006
• Amazon Mechanical Turk 2005 "Artificial Artificial Intelligence”
• Yahoo! Tech Buzz 2005, prediction market on high-tech companies Google runs internal market to help guide the company
• Lifan uses “localized modularization” to crowdsource motorcycles 7 million units produced in 2005
• Twitter 2006 Micro blog, share updates over instant messaging
• Chevy Tahoe Commercials 2006 Chevy failed to filter customer creations and the campaign failed
• P&G 35% of new products from the outside 2007
• Ongoing: NFL, HP decision market 75% accurate
• The Losers People you don’t see on the chart: Network Television / News. U.S. Auto, Britannica, Microsoft (king of closed systems)